Today, we’re excited to announce some new features and changes to the Moz Local dashboard. We’ve updated your dashboard to make it easier to manage and gauge the performance of your local search listings.
New and improved dashboard
We spent a lot of time listening to customer feedback and finding areas where we weren’t being as clear as we ought to. We’ve made great strides in improving Moz Local’s dashboard (details below) to give you a lot more information at a glance.
Geo Reporting
Our newest reporting view, geo reporting, shows you the relative strength of locations based on geography. The deeper the blue, the stronger the listings in that region. You can look at your scores broken down by state, or zoom in to see the score breakdown by county. Move your mouse over a region to see your average score there.
Scores on the dashboard
We’re more clearly surfacing the scores for each of your locations right in our dashboard. Now you can see each location’s individual score immediately.
Exporting reports
Use the new drop-down at the upper-right corner to download Moz Local reports in CSV format, so that you can access your historical listing data offline and use it to generate your own reports and visualizations.
Search cheat sheet
If you want to take your search game to the next level, why not start with your Moz Local dashboard? A handy link next to the search bar shows you all the ways you can find what you’re looking for.
We’re still actively addressing feedback and making improvements to Moz Local over time, and you can let us know what we’re missing in the comments below.
We hope that our latest updates will make your Moz Local experience better. But you don’t have to take my word for it; head on over to Moz Local to see our new and improved dashboard and reporting experience today!
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The surge of videos on social media and content marketing channels has come quickly. In the past year alone, Facebook has averaged more than 1 billion video views each day.
And I’d love to share how you can do video, too, no matter your resources or skills.
I researched all the best and easiest video editing tools that are ideal for novice video producers with limited budgets and busy schedules. I tried each one out and am happy to share here how things went and what I ended up creating. I’d love if it inspires any thoughts or creations from you!
The 6 Easiest Video-Editing Tools for Small Business Marketers
To help you create compelling videos, I tested 5 of the best video production apps available for amateur video producers, as well as 1 beginner-friendly video editor for Macs.
Nutshell
Magisto
Animoto
Videoshop
iMovie App
iMovie for Macs
Let’s get started and check out these 6 video editing tools!
Magisto makes it easy to transform photos and videos into edited movies, complete with music and effects, in minutes.
Compatible with iPad, iPhone, iPod Touch (iOS 7.0+), Android (compatibility varies by device), Windows (versions 7+), and an online version available here
Pricing: Free to try, downloads cost 99 cents
Additional paid features: Unlimited cloud storage, longer movies, upload 30 or more clips/photos into a video,
How To Use Magisto To Create Videos
1. Add photos and videos.
To get started with Magisto, you can shoot video clips from within in the app or select photos and videos from your camera roll.
2. Select editing style.
Choose a visual style for your video by perusing the themes provided in the app.
3. Select soundtrack.
For your soundtrack, add music from Magisto’s library of licensed songs or choose a song you have saved on your device.
If you choose to use a track from one of your personal playlists, be careful to not misuse copyrighted material.
4. Put the finishing touches on your video.
Select the length of your video.
With a free Basic account, users can create movies up to one minute and fifteen seconds in length by uploading a total of 10 photo and/or video files. Users with premium accounts can upload more files and create longer movies.
Also, give your video a title that will appear at the beginning of your video.
You cannot add text to your video except for the title at the beginning.
5. Magisto edits your video with automated editing.
Magisto handles all of the remaining details of the video production for you.
For example, you won’t need to worry about picking the perfect filters or transitions for your clips because Magisto makes those decisions for you based on the style theme you selected.
Once Magisto creates your video, you can make minor changes to your movie by adding or removing photo and videos clips as well as changing your chosen style theme and selected audio track.
6. Save and share.
Share your video with Facebook, Twitter, Instagram, YouTube, and email. Or, pay to download and save your video.
Magisto Sample Video
Bonus: Magisto Shot for Messenger
Magisto recently released another video app worth mentioning: Magisto Shot, which turns a photo and text into a micro-movie.
It’s free to download and available for iPhone, iPod Touch, and iPad (iOS 7.0+) and also available for Android (4.0+).
Animoto simplifies video editing by limiting the number of customization options and making most of the editing decisions for you.
Animoto is my favorite of the automated video editing apps on this list as a result of the easy process and the impressive results.
Compatible with iPad, iPhone, iPod Touch (iOS 7.0+), Android (version 2.2+), and an online version available here. Animoto also offers a plug-in for Lightroom so you can export your photos directly into Animoto.
Pricing: Free to try, with plans starting at $9.99/month
Additional paid features: HD videos, longer videos, video downloads, cloud storage, more photos and videos to upload
How To Use Animoto To Create Videos
1. Add photos and videos.
Similar to Magisto, with just a few taps of your finger you can insert your preferred photos and videos from your camera roll.
Unlinke Magisto, you cannot capture photos or videos from within the app.
2. Select editing style.
Add filters and embellishments to your video by choosing a style theme from the list of provided options.
The theme you select will determine how your clips are processed.
3. Select soundtrack.
Animoto provides song options for your video.
As mentioned earlier, if you choose to not use a track provided by the app and instead opt for a song you purchased for your personal use, ensure that you are following all copyright laws when you upload your video for the public to view.
4. Add captions and titles.
Animoto prompts you to include copy for intro and outro titles.
You can also add text to your photo and video clips by writing captions for your visuals.
In addition you can insert title screens with custom messages throughout your video.
5. Animoto generates a preview with automated editing.
Once Animoto generates your video, you can make minor changes to your design.
6. Save and share.
Share your video via Messages, email, Twitter, and Facebook.
If you upgrade to a paid version, you can save your video on your device.
Videoshop lets you create movies inside a relatively user-friendly interface without restricting you to a template format.
Compared to Magisto, Nutshell, and Animoto, the creative control can be inspiring or intimidating – depending on the user.
Compatible with iPad, iPhone, iPod Touch (iOS 7.0+)
Pricing: $1.99 download
Additional paid features: None
How To Use Videoshop To Create Videos
1. Add photos and videos.
Videoshop offers slow motion, time-lapse, and stop motion as options when capturing video from within the app
2. Add audio tracks.
Add sound effects or a song from the included collection of tracks or pick a song from your personal collection of music.
3. Organize clips.
Arrange your clips in your preferred order.
Also trim you clips to the optimal length.
4. Edit video.
With some advanced editing options, but not too many, Videoshop could be considered the best of both worlds. For example, you can select from a variety of transitions to adjust how each clip flows into the next clip, but you can only make a limited number of minor adjustments to your audio track.
However this gain of extra editing flexibility comes at a price. Since the app is not transforming your clips into a movie for you, producing a mesmerizing video will likely take more time and effort on your part.
5. Add filters and a title.
You can select one of the provided filters to alter your video, or you can leave you footage as-is.
Also, you can create a title using one of the provided templates or opt to create your own title some basic text options.
6. Save and share.
Save your video to your device or share on social media.
Videoshop Sample Video
Check out this sample video created using Videoshop:
The iMovie app makes it easy for you to produce videos to fit your needs exactly – without the limitations of a required template.
The iMovie app is similar to Videoshop in that it lets you make a variety of creative decisions during the editing process. I personally think iMovie is easier to use than Videoshop, however the two apps are relatively comparable in regards to the features offered.
Compatible with iPad, iPhone, and iPod Touch (iOS 8.3+)
Pricing: Download for $4.99
Additional paid features: None
How To Use The iMovie App To Create Videos
1. Select a format for your video.
Choose from 2 format options:
Movie: You can create video that is truly unique.
Hollywood-Style Trailer: You can create a video that looks and feels like an authentic trailer for a Hollywood film.
2. Select a theme.
For movies:
Choose from 8 style themes.
You will have the option to use titles, transitions, and music that fit your selected theme.
However you can bypass these suggested theme options if you prefer to use titles, transitions and music from outside of the theme.
For trailers:
Choose from 14 trailer templates.
Templates include titles, transitions, and music that fit your selected theme.
Customize the trailer storyboard with your own video clips and photos, as well as a movie title, studio logo, and character names.
3. Add photos and videos.
Capture new photos and videos from within the iMovie app or upload visual assets from your device.
iMovie automatically adds movement to your images, however you can adjust the movement on your photos to fit your personal preference. The added movement will make your images more interesting and more appropriate for video.
With iMovie version 2.1 and iOS 8, you can use an extension to enhance video clips right in your photos app
4. Add audio files.
Create a soundtrack using the included music and sound effect collections or songs from your music library.
You can also record your own narration from within the iMovie app.
5. Edit your video.
Bring your video to life with the many editing options available in the iMovie app.
iMovie lets you pick clip transitions, edit the length and speed of your visual assets, add filters to your clips, and make other edits restricted in some of the previously listed editing tools.
6. Save your video or share it via email or social media.
If you want an easy video editing option that also gives you control over almost all aspects of your creation, iMovie is a great option for you to consider.
The Mac version is more robust than the iMovie app, thus both iMovie versions should be listed as unique options for video producers.
Even though the other video editing options featured on this list are all apps, I chose to include iMovie for Macs because it is easy for beginners to use.
In addition, since I used iMovie to edit the demo videos included above, I wanted to be transparent and give an inside look into the creation of those videos.
Compatible with Mac computers (OS X 10.10.2 or later)
Pricing: $14.99 from the Mac App Store
Additional paid features: None
The Best Introduction To iMovie Is A Demo Video
Because the list of iMovie features is extensive, iMovie for Mac gives you the freedom to get wildly innovative with your videos.
You can create videos following a variety of workflows, utilizing a multitude of features.
To see how the iMovie app demo video (featured above) was created, watch this demo:
3 Additional Resources For Videos
While creating the demo videos included above, I discovered some great resources that you might also find useful when producing your own videos. Below are 3 additional resources for you to use while creating your videos.
If you need audio files to create soundtracks for your videos, download songs from the YouTube Audio Library. All audio files in this library can be used for any videos, personal or commercial.
Offering free HD videos for personal and commercial use, WeDistill.io is a unique resource for video producers. If you need some stunning HD footage for your videos, visit WeDistill.io and peruse their video library for clips to download.
Similar to WeDistill.io, Pexels Videos offers free downloads of video footage for use in any type of project. Compared to WeDistill.io, Pexels currently has more clips in their video library.
Conclusion
While this list is only the tip of the iceberg for video production resources, the 6 video editors and 3 additional tools featured on this list are a great place for you to start if you are eager to create your own videos for your social media and content marketing posts.
What type of video content do you plan to produce for your social media and content marketing posts? What video production tools have you tried? Have you tested any of the tools or resources listed above?
This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc.
With more people of all ages online than ever before, marketers must create content that resonates with multiple generations. Successful marketers realize that each generation has unique expectations, values and experiences that influence consumer behaviors, and that offering your audience content that reflects their shared interests is a powerful way to connect with them and inspire them to take action.
We’re in the midst of a generational shift, with Millennials expected to surpass Baby Boomers in 2015 as the largest living generation. In order to be competitive, marketers need to realize where key distinctions and similarities lie in terms of how these different generations consume content and share it with with others.
To better understand the habits of each generation, BuzzStream and Fractl surveyed over 1,200 individuals and segmented their responses into three groups: Millennials (born between 1977–1995), Generation X (born between 1965–1976), and Baby Boomers (born between 1946–1964). [Eds note: The official breakdown for each group is as follows: Millennials (1981-1997), Generation X (1965-1980), and Boomers (1946-1964)]
Our survey asked them to identify their preferences for over 15 different content types while also noting their opinions on long-form versus short-form content and different genres (e.g., politics, technology, and entertainment).
We compared their responses and found similar habits and unique trends among all three generations.
Here’s our breakdown of the three key takeaways you can use to elevate your future campaigns:
1. Baby Boomers are consuming the most content
However, they have a tendency to enjoy it earlier in the day than Gen Xers and Millennials.
Although we found striking similarities between the younger generations, the oldest generation distinguished itself by consuming the most content. Over 25 percent of Baby Boomers consume 20 or more hours of content each week. Additional findings:
Baby Boomers also hold a strong lead in the 15–20 hours bracket at 17 percent, edging out Gen Xers and Millennials at 12 and 11 percent, respectively
A majority of Gen Xers and Millennials—just over 22 percent each—consume between 5 and 10 hours per week
Less than 10 percent of Gen Xers consume less than five hours of content a week—the lowest of all three groups
We also compared the times of day that each generation enjoys consuming content. The results show that most of our respondents—over 30 percent— consume content between 8 p.m. and midnight. However, there are similar trends that distinguish the oldest generation from the younger ones:
Baby Boomers consume a majority of their content in the morning. Nearly 40 percent of respondents are online between 5 a.m. and noon.
The least popular time for most respondents to engage with content online is late at night, between midnight and 5 a.m., earning less than 10 percent from each generation
Gen X is the only generation to dip below 10 percent in the three U.S. time zones: 5 a.m. to 9 a.m., 6 to 8 p.m., and midnight to 5 a.m.
When it comes to which device each generation uses to consume content, laptops are the most common, followed by desktops. The biggest distinction is in mobile usage: Over 50 percent of respondents who use their mobile as their primary device for content consumption are Millennials. Other results reveal:
Not only do Baby Boomers use laptops the most (43 percent), but they also use their tablets the most. (40 percent of all primary tablet users are Baby Boomers).
Over 25 percent of Millennials use a mobile device as their primary source for content
Gen Xers are the least active tablet users, with less than 8 percent of respondents using it as their primary device
2. Preferred content types and lengths span all three generations
One thing every generation agrees on is the type of content they enjoy seeing online. Our results reveal that the top four content types— blog articles, images, comments, and eBooks—are exactly the same for Baby Boomers, Gen Xers, and Millennials. Additional comparisons indicate:
The least preferred content types—flipbooks, SlideShares, webinars, and white papers—are the same across generations, too (although not in the exact same order)
Surprisingly, Gen Xers and Millennials list quizzes as one of their five least favorite content types
All three generations also agree on ideal content length, around 300 words. Further analysis reveals:
Baby Boomers have the highest preference for articles under 200 words, at 18 percent
Gen Xers have a strong preference for articles over 500 words compared to other generations. Over 20 percent of respondents favor long-form articles, while only 15 percent of Baby Boomers and Millennials share the same sentiment.
Gen Xers also prefer short articles the least, with less than 10 percent preferring articles under 200 words
However, in regards to verticals or genres, where they consume their content, each generation has their own unique preference:
Baby Boomers have a comfortable lead in world news and politics, at 18 percent and 12 percent, respectively
Millennials hold a strong lead in technology, at 18 percent, while Baby Boomers come in at 10 percent in the same category
Gen Xers fall between Millennials and Baby Boomers in most verticals, although they have slight leads in personal finance, parenting, and healthy living
Although entertainment is the top genre for each generation, Millennials and Baby Boomers prefer it slightly more than than Gen Xers do
3. Facebook is the preferred content sharing platform across all three generations
Facebook remains king in terms of content sharing, and is used by about 60 percent of respondents in each generation studied. Surprisingly, YouTube came in second, followed by Twitter, Google+, and LinkedIn, respectively. Additional findings:
Baby Boomers share on Facebook the most, edging out Millennials by only a fraction of a percent
Although Gen Xers use Facebook slightly less than other generations, they lead in both YouTube and Twitter, at 15 percent and 10 percent, respectively
Google+ is most popular with Baby Boomers, at 8 percent, nearly double that of both Gen Xers and Millennials
Although a majority of each generation is sharing content on Facebook, the type of content they are sharing, especially visuals, varies by each age group. The oldest generation prefers more traditional content, such as images and videos. Millennials prefer newer content types, such as memes and GIFs, while Gen X predictably falls in between the two generations in all categories except SlideShares. Other findings:
The most popular content type for Baby Boomers is video, at 27 percent
Parallax is the least popular type for every generation, earning 1 percent or less in each age group
Millennials share memes the most, while less than 10 percent of Baby Boomers share similar content
Marketing to several generations can be challenging, given the different values and ideas that resonate with each group. With the number of online content consumers growing daily, it’s essential for marketers to understand the specific types of content that each of their audiences connect with, and align it with their content marketing strategy accordingly.
Although there is no one-size-fits-all campaign, successful marketers can create content that multiple generations will want to share. If you feel you need more information getting started, you can review this deck of additional insights, which includes the preferred video length and weekend consuming habits of each generation discussed in this post.
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One area that we’ve been fortunate to gain some knowledge and experience is with social media sharing, which can be a big one for those who are eager to get involved but not quite sure where to start.
We’d love to help people get started with social media.
We’d love to help with social media marketing, from square one.
Our newest idea: A seven-day email course that you can subscribe to for a lesson each day—each one just two or three minutes to read—on the very basics of social media marketing.
We’d love for you to join, try, and learn with us!
Learn Social Media in 2 Minutes Per Day
It’s been so fun sharing social media content with you all here at the Buffer blog and learning what might be most valuable for you.
We’ve put together our best tips for getting started with social media.
7 emails, 7 days, 7 short lessons about all the basics of social media marketing.
Each email is a two- or three-minute read at most (with some easy options to dive deeper into full blog posts and resources).
The email course is free for everyone. If you’re a current Buffer user (thanks!), you can go there to sign up now. If you’re not yet a Buffer user, we’d love to have you join us, too.
We count it as quite the privilege to be invited to your inbox, and we’d love to give you as much info as necessary to help you choose whether this email course is right for you. Sometimes, it’s quite nice to get a sample of what you might be subscribing for.
This is one of the chief improvements we aim to tackle with the way we experiment with workflows and strategies.
We’d love to get the most out of the time we spend on social media. Our best tip for doing so is to schedule your posts and to work in batches.
There are so many different social media platforms. You can and should post the same content on each platform, but it takes a long time! Plus, the content needs to be customized for each platform.
You could go to each site, one-by-one and post each update, pulling away from what you may be currently doing in order to post at the best time — a double whammy on your time and productivity!
Scheduling is the secret weapon for consistent, excellent sharing, day after day.
Tools like Buffer allow you to create all the content and updates that you want to, all at once, and then place everything into a queue to be sent out according to whatever schedule you choose.
One thing that goes hand-in-hand with scheduling is engagement – jumping into the social media channel directly to interact and share with the audience.
Engagement is a great balance for automation.
When people talk to you, talk back. Set aside time during your day to followup with conversations that are happening on social media. These are conversations with potential customers, references, friends, and colleagues. They’re too important to ignore.
One way to stay up on all the conversations that are happening around you and your company is to create a system for listening. Tools likeMention will send you an alert every time you’re mentioned online, and you can rely on custom searches and email alerts for mentions on specific networks, too.
These are the next-level tips that the social media pros use! If you’ve made it this far, you’re rocking your social media strategy.
Today’s action item: Sign up for a social media management tool. Create mention alerts via email or Mention.
Tomorrow’s email: A free social media marketing kit!
Grateful to be sharing with you!
We’re excited to try out this new experiment with email courses and to provide as much value as possible to you and your team.
Is there anything we can do to make this course a more worthwhile experience for you?
Add any thoughts to the comments here, or feel free to email me directly also. I’d love to hear your ideas. And I’m grateful for the opportunity to be sharing with you!
When I joined Hubstaff a few months ago to spearhead the growth of the company, I noticed we weren’t utilizing the full potential of Buffer.
In order to increase our social media growth and take full advantage of this tool, we developed a few strategies that resulted in overwhelming success. The engagement teams at Hubstaff began to use Buffer to share engaging content at optimal times and frequencies based on real data.
Our results? After implementing these strategies, we gained 350% more blog traffic, earned more brand awareness, received better customer interaction and ultimately got a massive increase in conversions.
You can implement these same simple strategies in your business to boost your social media growth and gain more customers. Here are the 5 strategies that helped us with massive social media growth:
Strategy 1: Create a long-tail strategy for your social posts
This is one of the first and most important strategies I began with. If you only share your blog posts on social media once, you’re missing out on a lot of opportunities.
For example, if we shared our January blog posts when they were published and then forgot about them, we wouldn’t reach audience members who just started following our social media profiles in March. You’re also missing out on reaching the bulk of your existing followers.
Pay special attention to the frequency of shares, since it will determine the impact of your blog post and there are different rules for different social media channels.
For example, you could Tweet about the same blog article two to three times in the same week, then keep the same frequency for the next two months using different post titles. The same is not possible with LinkedIn or Facebook. With Facebook’s changing algorithm, we post a maximum of thrice a day—the same goes for LinkedIn.
The Coschedule team has done a great job of creating a WordPress plug-in that helps you in creating a schedule for your social media posts. It also integrates with Buffer so you can schedule posts directly from there.
To get an idea of what a good social sharing schedule is, take a look at this chart. It makes a great starting point if you’re just beginning to determine your optimal post frequency.
Strategy 2: Determine best times to post
I cannot emphasize this step enough. After putting a long tail strategy into place, I analyzed which times of the day were best to share and optimized our posting schedule to correspond with the most engaging hours.
I came across a Buffer feature called Optimal Timing Tool that helps you identify the best times to share your content on social media. Optimal Scheduling is easy and accurate. Just select your social media account and input the number of times you’d like to post.
Once you’ve done that, the tool will instantly create a chart that shows your optimal posting times.
As you can see in the chart above, the tool automatically calculated five optimal posting times based on the history of our tweets. At a glance, I can tell that our best tweets should be shared approximately at 9 p.m. daily, since that is when we have the most engagement. This is how we created our Twitter posting schedule with Buffer.
The great thing about Buffer is you don’t have to stay connected all day to share posts at different times. It only takes 15 minutes to set up your entire social sharing schedule for a month. Hubstaff was so satisfied with Buffer that we upgraded our account to their Awesome plan. It only costs $10 a month and gives you more space to store posts.
Strategy 3: Write titles and content your followers are interested in
A free and effective tool that you can use to analyze tweets is Twitonomy. This tool identifies the tweets that got the most favorites and retweets. It also finds what time they were posted and what content was in them so you can get a general idea of when and what to post.
There are three key takeaways for the information we received from Twitonomy:
As indicated by Buffer’s Optimal Scheduling Tool, Hubstaff’s followers are the most active and engaging from 7 to 10 p.m. EST. (The timestamps of the tweets above are in Indian Time—our whole team works remotely from across the world!)
Our posts on startups and remote teams are getting more social following than other topics (maybe we should adjust our focus).
Lists and guides are popular titles among our followers.
Strategy 4: Re-style your blog title content on social
Once we began posting our blog posts multiple times, as part of our long-tail strategy, it was important to make each post uniquely engaging and exciting.
Quote an interesting or controversial line from the blog.
“Our hottest read from last month; <blog title>”
Show numbers and figures. Ex. “This strategy helped us gain X% growth” or “How we gained X customers.”
State the facts. Ex. “Did you know that X% of teams across the United States don’t have…”
The main focus is to put effort into each of your statuses, instead of just posting the blog title and a link. Spending just a little more time on your posts can go a long way for social media growth. The more people who like and share your posts, the larger your audience and the further your reach gets.
CoSchedule has written a brilliant post on promoting your blog posts via social media and I’ve personally taken a few ideas from there to make our social sharing strategy work.
Strategy 5: Reach out to the people mentioned in your articles
An outreach strategy is extremely important and effective. It helps boost your posts’ reach and expand your audience. We experienced this recently when I shared one of our articles on our must-read time management blogs on Twitter.
This was our reach when I didn’t tag any of the people featured in the article.
I tweeted the same article later that day. This time I tagged one of the bloggers mentioned in the article. Her retweet helped us achieve a total reach of…
A simple change made a huge difference, and helped multiply our reach by more than 10x.
The results: More traffic, more shares, more conversions
After implementing these strategies, we earned more traffic and brand awareness, received better customer interaction and ultimately got a massive increase in conversions.
We did an analysis of the data a month after we started implementing the strategies. This is our blog traffic solely from our social media strategy:
Google Analytics:
You’ll notice that we had a 350% increase in our social media traffic from February 2015!
Additionally, our articles are also being shared more and we are seeing much higher conversions. Here is a comparison of our results before and after implementing our strategies.
It has only been a few weeks since we started, yet we saw immediate results in our social media growth. I will be sharing more updates over the next few months on the Hubstaff blog.
I hope these tips help make your business’ social media sharing strategy more effective—they worked for Hubstaff! Have you used any new strategies to increase your social reach? Let’s hear them in the comments!
This article originally appeared on the Hubstaff blog. It is reprinted here with permission from Hubstaff because of the great value we think it brings to the Buffer community!
